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L'Oreal Paris announces new celebrity spokesmodel

March 31st 2014

Avatar actress Zoe Saldana says she's proud to say 'We're worth it'

Zoe Saldana has been named as the new face of L’Oreal Paris. The Avatar actress joins stars such as Blake Lively and Julianne Moore in the list of international spokespersons for the brand and has filmed a stylish new video to make the announcement.

In a beautifully shot black and white film, a natural but radiant Zoe reminisces over pictures, from her childhood and teenage years through to her starring in action movies and her new position as a “beauty messenger”. Shown posing, laughing and dancing gracefully, she talks about how each stage of her life helped her to become the woman that she is today, in a way that is both real and inspiring.

“Growing up, I was taught to believe that I am capable to do anything a man can do. This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life,” said Zoe in a statement. “As a L’Oréal Paris Spokesperson, being able to say “We’re worth it” means so much to me. I want to share that value with women so they can embrace it and execute life with confidence.”

What do you think of Zoe’s new role? Let us know at @GetTheGloss or in the comments below!

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