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Robert Pattinson for Dior Homme

September 2nd 2013

R-Patz makes his Dior debut in the latest Dior Homme fragrance campaign - and boy is it good, writes Anna Hunter

The rumours of Robert Pattinson’s status as Dior’s new leading man began circulating over a year ago, with the French luxury brand finally confirming it as truth in June. Ever since they’ve been teasing us with sultry, brooding snaps shot by Nan Goldin, accompanied by James Dean quotes and the hashtag ‘DiorRob’.

Teaser pics have seen Rob relaxing on a rooftop (just out of reach…), in a bathtub (fully clothed unfortunately) and getting up close and personal with a mystery blonde. Mini-clips shot by the campaign’s director Romain Gavras have tantalised us, taglines such as ‘Forgive quickly, kiss slowly’ have taunted us, but now, thankfully, all is indeed forgiven. Any back to school blues or Monday moodiness is about to be banished by the official release of the new Dior Homme fragrance campaign.

The video is set in New York to the tune of Led Zeppelin’s “Whole Lotta Love”. It’s cool, classy and it is guaranteed to get your pulse racing. During almost every second of the black and white film Rob is doing that intense, steamy stuff that he’s so very good at. He smokes with abandon, kisses co-star Camille Rowe repeatedly and even combines the two by blowing curls of smoke into her mouth. This may sound awful, and we’re by no means condoning it, but it looks HOT.

Rob and Camille crash a wedding reception at the Waldorf Astoria, writhe around underwater and give Top Gear a run for their money on the beach. Rob is in the driving seat of course, with three gorgeous models as passengers. He only brakes to princess-carry Camille through the surf. Sigh. There are tangled sheets, showgirls and urban skylines. All in all, it’s dreamy, and it makes us want a Dior Homme of our very own.

Follow the campaign on Twitter @Dior and on #DiorRob

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