These 9 best new perfumes 2026 will make you feel all the feels
Whether you want to feel happy, nostalgic, inspired or indulged, we’ve got a dreamy new scent that can help with that. Don’t invest in your spring perfume until you’ve read this
We love perfume because of how it makes us feel. Whether its a bottle so playful we smile every time we see it to a super-glam scent that gets us in the mood for that big night out or a reworked classic that reminds us of more carefree times, it’s astounding how transformative fragrance can be.
But with shop shelves laden with a million options, we thought it’d be helpful to only tell you about the very best new launches. So here they are, the 9 standout perfumes 2026 that should be on your radar this spring and summer. Match yours to your desired mood and get ready to be emotional – in a good way.
The one that will make you nostalgic:
Dolce & Gabbana The One Intense EDP, £110 for 50ml
First launched 20 years ago, this heady and ultra sexy scent became a fragrance icon of the early 2000s. It had a big glossy advertising campaign, with Matthew McConaughey as the face of the men’s version, and then, for no apparent reason, it dropped off everyone’s radar. Now it’s back and reworked with all the seduction and glamour of the original, but more intensity. If you loved it when you were young(er) and carefree, you’ll this find this more confident, bolder version a natural progression.
Buy NowThe one that will make you smile:
Moschino Toy 2 Gummy EDP, £72 for 50ml
We defy you to look at this whimsical bottle and not smile. With its swirly, twirly gummy bear design, it’s the latest launch from fashion house Moschino. The scent is a lovely mix of lingering amber with lighter, sweeter notes, so it’s neither too sugary and twee (despite what the packaging might lead you to believe), nor too heavy and serious.
Buy NowThe one that will make you feel like indulging:
Givenchy Irresistible Nectar EDP, £80 for 50ml
If you’re tempted to get involved in the pistachio perfume trend, but don’t fancy committing to a single-note scent, then this delicious fragrance is for you. It’s a soft and feminine scent, blending pistachio with creamy vanilla to create an almost dessert-like fragrance, but not in a sickly sweet or cloying way. Gloriously indulgent.
Buy NowThe one that will make you feel joyful:
Burberry Her Parfum, £88 for 50ml
Singer Olivia Dean is the face of this new scent from Burberry, and it’s one of those rare occasions where the ‘vibe’ of the celebrity really does marry with what the perfume smells like. It’s everything that she seems to be: fun, happy, stylish and beautiful. It’s a creamy and powdery scent, which makes it feel sophisticated, but then there’s a fun, bouncy freshness that bubbles over the top, perfect for lighter, brighter days.
Buy NowThe one that will make you feel inspired:
Orphéon was a smoky ’60s Parisian jazz bar, brimming with artistic types and the spot where the three founders of Diptyque could frequently be found, sharing ideas. But don’t worry, it doesn’t smell like booze or cigarettes. There’s a light touch of tobacco plus woody notes for warmth comforting, creamy onka bean and freshness from juniper berries. It is beautifully blended, as all Diptyque scents are. Maybe it’ll inspire you too.
Buy NowThe one that will make you feel glamorous:
Issey Miyake Lumière D’Issey EDP, £102 for 50ml
The Japanese fashion label is best known for its fresh L’Eau d’Issey but this new one – a show-stopping glamourpuss – is very different. There’s lots of seductive amber and it’s teamed with a musky blossom and woody pistachio notes that give it depth and staying power. The chunky, multi-faceted glass bottle is also quite a contrast to their usual minimal style – display it on your dressing table with all your best going ‘out-out’ makeup.
Buy NowThe one that will make you feel sophisticated:
Narciso Rodriguez Pure Music Blanc EDP Intense, £108 for 50ml
If you watched Love Story, the drama series that told the story of JFK Jr and Carolyn Bessette, then fashion designer Narciso Rodriguez will be front of mind, as the man responsible for designing her wedding dress. And his fragrances will appeal to those keen to bring some Carolyn Bessette-style simple elegance to their lives. This feels like the sort of thing she would’ve worn – it has a clean, fresh laundry feel but the musk gives it an intense depth.
The one that will make you feel adventurous:
Arkive The Brightside EDP, £24 for 50ml
Smelling like a far-flung destination you haven’t been to yet, this gorgeous and affordable perfume from hairdresser and fragrance expert Adam Reed is an utter delight. It contains frangipani and night-blooming jasmine, the notes that embody everything that’s perfect about warm, summer nights. But there’s also lots of juicy greenness which add a chicness to it. This is the perfume you need to help you book your next holiday, and definitely what you need to wear when you get there.
Buy NowThe one that will make you happy:
Marc Jacobs Daisy Murakami EDP, £72 for 50ml
If you live in a household with tweens or teens, good luck trying to keep this for yourself. This is one of four limited-edition versions of a collaboration between Marc Jacobs and Japanese artist Takashi Murakami. Each scent takes on one of the Daisy franchises and gives it a tweak. The blue one is more fruity fruity, the green one is more tropical, the pink one is more sultry. But if you’re looking for happiness in a bottle, this one – with its notes of strawberry and raspberry and its sunshine vibe – is your pick. Plus, check out the lid – how can that not make you feel happy?
Buy Now
