Clients come by word of mouth to see the sixth-generation Georgia-born skin specialist, whose ancestor, Leiba, started this legacy when she treated 18th-century Russian empress Catherine the Great. The family’s rich tradition has been passed down from mother to daughter across 250 years, adapted and refined over generations. ‘Our unique formula book contains some of the most effective skincare solutions like creams, ointments, tonics, masks, and tinctures that have been used for over a hundred years with remarkable results,’ says Dr Inna, like all the medics in her maternal line, (two of whom were named Libi) believes skincare is most effective when it’s personalised – and freshly made without preservatives.

To that end, the bespoke ‘Red Box’ of skincare she prescribes for every client – whether that’s to treat a skin issue such as teen acne, or to age well – is hand-blended (and efficacy-tested) in the family lab in Budapest, and arrives within days. Once they’ve sampled this unique combination of time-honoured holistic skincare and advanced medical technology, clients stay ‘for generations’ says Dr Inna. ‘I have patients whose grandmothers used to come to my grandmother. Now I see their grandchildren, and they bring their babies to me. This trust means a lot.”

The ‘couture’ consultation starts with an hour-long whole-body skin and body check. Dr Inna will look at your moles, your tongue, your pulse, your eyes, she’ll listen to your heart and palpate your abdomen – because skin health starts with whole-body health. You’ll have a detailed conversation about your goals, and Dr Inna will create your full ‘Red Box’ regime, which is refined at every visit as your skin improves. Only when your skin is at peak health, will she suggest treatments (see menu) such as lasers, skin boosters, polynucleotides, ultrasound, fillers and peels. If she suspects underlying health issues affecting your skin, she can refer you to her own little black book of top specialists – that might be a gastroenterologist, or an endocrinologist, for example.

Botulinum toxin is not part of the menu, as she prefers to tackle lines and signs of ageing through a more natural, regenerative approach, using treatments such as skin boosters, hyaluronic acid bioremodelling products including Viscoderm, and, where appropriate, dermal fillers to restore lost volume. The aim is to improve skin quality, hydration and tissue support while preserving natural facial expression and individuality. She also has a range of off-the-shelf skincare essentials, from serums and eye creams to complete skincare routines.

Not in London? You can see her online. Clients lucky enough to be nearby can attend one of her free Libi and Daughters Dialogues, free monthly skin education talks.