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Why statement graphic Euphoria eyes are a fun look for every age

March 22nd 2021 / Melanie Macleod / 0 comment


After a year of being bare-faced, we’re going all out when it comes to eye makeup. Rhinestones, glitter and pops of pastel, we’re coming for you

We’re no strangers to being influenced by the makeup from TV shows; earlier this year we were all about Netflix’s regency drama Bridgerton’s dewy, expensive-looking skin and now things have taken a dramatic turn, with American teen drama Euphoria-inspired statement eye makeup taking over TikTok; according to vegan, gender-free makeup brand Jecca Blac, who carried out research to find out which TV show had the most influence over the British makeup, Euphoria came out tops with eye makeup tutorials inspired by the show being viewed 516.7 million times on TikTok with everyone falling for the colourful, rhinestone-studded out-there looks worn by the cast.

Euphoria, which you can watch on Amazon Prime, counts Drake as an executive producer and is the modern-day equivalent of E4’s Skins – just with better makeup and fashion. It’s based in an unnamed American suburb and follows the lives of teens Rue, Maddy and Jules among others and their high school dramas. While former-Disney actor Zendaya is the breakout star of the show, it’s the makeup looks, created by MUA Doniella Davy (who also worked on films Moonlight and If Beale Street Could Talk) that really captured our attention.

While viewers and TikTok rave about the outlandish makeup looks, nobody in the show passes comment on them. Bold, colourful makeup is deemed normal to the characters and with over 516 million people watching the tutorials online, when the world opens up again we’re expecting to see a lot more statement-making eye makeup on the streets.

We spoke to top makeup artist Lisa Caldognetto about how to recreate three of the show’s most-talked-about eye makeup looks. Glitter and metallics are your friends.

Euphoria eye makeup look 1: Maddy’s pastel rhinestone eye

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A post shared by Doniella Davy (@donni.davy)

From Maddy’s first appearance on the show when she rocked a relatively subtle glitter eyeliner, her looks have been all about the eyes, namely rhinestone-studded lids. Played by 30-year-old Alexa Demie, she wears them around her brows, along her upper-lid liner flicks, in arches on her orbital bone and exaggerated eye shapes around the whole perimeter of her eyes.

“Underneath her elaborate armour, Maddy feels the pain of crushed childhood dreams and a psychotic and abusive boyfriend. I designed her makeup to have a fantastical element to it because despite her fierce outward personality, Maddy is a diehard romantic who wants to transcend the loveless marriage that is her home life,” Doniella Davy wrote on Instagram.

Lisa loves the feminine feel of Maddy's makeup. “With wispy cat eyes in pastel shades, Maddy’s eye makeup has an optimistic spring feel about it with the feminine shape and colour,” says Lisa. Here’s her guide on how to create it – sidestep the trademark rhinestones to make it more wearable in everyday life.

How to do Maddy's Euphoria makeup


1. Apply Danessa Myricks Waterproof Cushion Color in Liquid Lilac, £12.50, close to the lash line, extending it towards the end of the brow and blend out with a soft-bristled brush.

2. Layer Danessa Myricks Twin Flames Multichirome Pigment in Young Love, £26, on top and blend that up to the brow bone. Next, wet an angled brush to use the dark matte brown shade in the Nars Euphoria Palette, £56, to create a cat flick.

3. If you're in the rhinestone mood, Apply five crystals from the Elegant Touch Stylist Pre-Glued Nail Gems in Crystal Clear, £3.50, over the end of the flick in a V shape.

4. Pop on some Kiss So Wispy Lashes, £6.45, to give a fluttery, soft finishing touch.

Euphoria eye makeup look 2: Rue’s glitter tears

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A post shared by Doniella Davy (@donni.davy)

Zendaya, 24, plays the main character Rue, who also narrates the show. The majority of the time Rue goes makeup-free, but when she does wear it, it’s statement-making. It’s fair to say her iconic glitter tear look doesn’t translate to every day *that* well but we’ve still had hours of fun recreating the makeup.

“The placement of the product is key to make this look wearable,” says Lisa. “My first suggestion is to apply this in the inner tear duct area densely in the V then have it softly blown out. A liquid eyeshadow will give you long wear."

How to do Rue's Euphoria makeup


1. Start with the OG liquid eyeshadow, Stila's Magnificent Metals Glitter and Glow Liquid Eye Shadow in Diamond Dust, £24. Apply it using the applicator and blend with your finger.

2. Pro makeup artist brand and queen of glow Danessa Myricks' Colorfix 24-Hour Color Glaze in Crystal, £18, is perfect for Rue's under-eye sheen. Dab on using your little finger.

3. If glitter isn't your thing, opt for Glossier Lidstar in Slip, £15. The texture shimmers and glistens giving a softer effect. The other variation of this would be to place it on the middle-lower lash line. This will also make your eyes look bigger and Bambi-like. Press the Victoria Beckham Beauty Lid Lustre, £38 in Blonde or Honey directly in the centre and lightly smudge out.

Euphoria eye makeup look 3: Jules’ Colourful Eyeshadow

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A post shared by Doniella Davy (@donni.davy)

Jules, played by Hunter Schafer 22, wears tie-dye inspired technicolour eye makeup in unconventional shapes (think circles by the brows and half squares around the eyes); it’s not a polished look, often with mascara left off. “Jules’ look is carefree, playful and a real breath of fresh air from the polished Insta-glam filtered makeup we see so much of,” says Lisa. "Team vibrant colour with a muted one to make this wearable."

How to do Jules' Euphoria makeup


1. Start with Becca's Light Gleam Primer and Topper Liquid Eyeshadow, £21, in Dusk. It includes two shades that you can wear individually and layer. Apply the matte olive green on the outer eye then layer the metallic from the inner corner to create an ombre effect.

2. Apply The Marc Jacobs Beauty Highliner Gel Eye Crayon, £21, in dark blue Wavelength, peacock purple Plumage and gold Marigold close to the lash line and smudge with a finger to give a free and arty feel with long-wear.

3. Next use the shades Sciomancer and Syre from the Byredo Eyeshadow Palette, £77. Apply orange in the centre of the eye and sandwich the purple on either side using a soft brush for a wash of colour. It translates as springtime on the eyes. Stick to a lightweight natural mascara such as the Glossier Lash Slick, £14, if you're using any.

Best Euphoria makeup tutorials on TikTok

For extra inspiration, check out our favourite TikTok tutorials to copy for Euphoria makeup

Simple rhinestone eye makeup tutorial


A simple euphoria style tutorial for you do you love rhinestones on makeup looks? #euphoriamakeup #gemstones #gemmakeuplook

♬ Fix You x I Love You by Adamusic - Adam Wright

TikTok user Chloeandcos uses a nude pencil liner to create ultra-sharp liner wings that she dots with tiny rhinestones for this subtle take on Maddy's makeup

Jules-inspired pastel eyeliner wing tutorial


jules #Bye2020 #nyemakeup #euphoriamakeup #euphoriavibes #colourpopco #makeuphacks #makeupartist #mymakeup #NewYearNewMiO #tutorial

♬ original sound - AntiNightcore

Over 50,000 people have 'liked' this colour-shifting pastel eyeliner look.

Monochrome graphic liner makeup


It’s the fact that it was almost a single stroke for me #eyelinertutorial #eyeliner #makeup #euphoria #sephora #WaitForTheGreats #HomeCooking

♬ original sound - fardau_050

You'll need a very steady hand to recreate this black and white liner look.

Pink and purple blended Euphoria eye makeup


#euphoria makeuplike for part 2!! #makeup #tutorial #bts

♬ feel something - bea miller - valen

MORE GLOSS: Why colour-flip eyeshadow is the perfect makeup trend for lazy beauty lovers

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