This website uses cookies to improve your experience. Continue if you are OK with this or find out more in our Privacy Policy.


Why perfume doesn’t last as long in the winter – and what to do about it

November 29th 2019 / Melanie Macleod / 0 comment


Have you noticed that the scent of your perfume doesn’t hang around as much during cold weather? There’s a very real reason for this. Here are some expert tricks to stop fragrance fade

If you’ve noticed that your perfume doesn’t last as long in winter, you’re not alone. It's not unusual to find that the scent you doused yourself in first thing is a distant memory come lunchtime.

There's a very simple reason. It’s down to the fact our skin is drier. “The more moisture on your skin the longer your fragrance will last,” says Dom De Vetta, founder of fragrance brand Shay and Blue, so when skin is less hydrated (i.e. in the chillier months) that's when you're likely to experience fragrance fade.

There are ways to combat this small but irritating problem. The most obvious is to make sure your skin is well moisturised. “I always recommend moisturising with unscented body lotion before applying fragrance,” says fragrance doyenne Jo Malone of Jo Loves. “Unfragranced lotion gives a base for your scent to cling to, a little like applying a primer before foundation."

If, like me, you find unscented products unappealing (they just don’t feel as luxe!), investing in body products that match your perfume is a great way to intensify your fragrance. Nothing feels as fancy as soaking in the Jo Loves Bath Cologne, washing with the Hand and Body Cleanser, and finishing off with the Hand and Body Lotion.

Aside from investing your entire life savings on the full Jo Loves range (guilty, don’t judge), there are other ways to make your fragrance last longer. Did you know that the way you apply your perfume can have an effect on how long it lasts? "Don't rub your wrists together after applying fragrance,” advises Jo. “Let it dry freely on the skin, because friction can break down the fragrance molecules and dull the scent.”

Believe it or not, hair actually holds fragrance best, so look out for a hair mist to intensify your fragrance. We’re often told that applying fragrance to your hair can dry it out, but there’s such a tiny amount of alcohol in most perfumes, any damage is minimal. If you’re still not sold on perfume in your hair, turn to your clothes. “Try spraying a little scent on the clothing you’re wearing,” says Dom de Vetta. “It lasts longer on fabric - but don’t spray on to delicates like silk!"

Which fragrances last longest?

Some scents tend to fade faster than others – citrus notes are more volatile and fade quickest. For a fragrance that lasts from dusk til dawn, opt for wood and musk scents. Seek out ingredients such as sandalwood, vetiver and oud. “Woodsy or heavy notes, like patchouli, in the base will last longer than volatile notes, like citrus, which are fleeting by nature,” confirms Mona Maine de Biran, of genderless fragrance brand Kierin NYC.

The type of fragrance you’re choosing can also alter how long it lasts. “If you’re looking for fragrances to last longer, your focus should be on eau de parfums,” she adds. “They offer a quality scent experience that will last longer than its diluted cousin, the eau de toilette, due to the eau de parfum’s higher concentration of perfume oils.”

What to invest in to make your fragrance last longer

I’m a sucker for a perfume product, and one that makes my fragrance last longer gets a big tick in my book. Here are some of the most ingenious ways I’m getting more life out of my chosen scents.

Diptyque Perfumed Bracelet, £64


Trust Diptyque to come up with an entirely new – and chic - way to wear fragrance. You quite literally wear this perfume-infused bracelet, winding the black and white braid around your wrist and cutting it with the built-in mechanism and securing with the delicate gold-plated clasp. The fragrance is released when it comes into contact with your skin, meaning you’ll get bursts all day long – heavenly!

Shay and Blue Body and Hand Wash, £16


Elevate your shower experience with one of Shay and Blue’s decadently scented shower gels; not only with your morning routine feel extra luxurious, the light fragrance will last long after you’re dressed and ready to face the day.

Jo Loves Fragrance Paintbrush, £40


“The gel formula of the Fragrance Paintbrush holds the fragrance and dries in seconds,” says Jo Malone. “It allows you to apply and top up your favourite fragrance wherever you are - whether travelling, at work or on the go." I was sold as soon as I saw that it can be painted on – so much more fun the spritzing, right?

Cartier Carat Hair and Body Mist, £40


I may never get my hands on a Cartier Love bracelet, but I can stretch to this hair mist. A quick spritz over my unruly mane and I feel more put together, classy and ready to attend all the swanky parties going. Just need to wait for the invites to arrive...

Aveeno Daily Moisturising Lotion, £3.99


If you want to follow Jo Malone’s advice and use an unscented base to really lock down your moisturiser, I can’t think of a better one than this from Aveeno. It’s soothing, simple and does what it says on the bottle, leaving you free to embrace whichever fragrance you want to layer on top.

Diptyque Perfumed Sticker for Skin, £40 for five


Temporary tattoos have taken a grown-up turn with these scented skin stickers. They can be placed on your wrist or discreetly on your shoulder, emanating an alluring scent all day long that will have people wondering where the delightful waft is coming from.

Join the conversation

Related GTG features

Charlotte Mensah: The best oils for afro hair Hair

Charlotte Mensah: The best oils for afro hair

21 hours ago / Charlotte Mensah

Mask Makeup Meltdown? Sponsored

Blue makeup is everywhere RN; here's how to wear it Makeup

Blue makeup is everywhere RN; here's how to wear it

October 27th 2020 / Melanie Macleod

Agile web development by Byte9