From mega mascaras to the LED masks that are worth the splurge to the barrier creams of dreams, these are the hot contenders in beauty, according to our expert judges
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After months of diligently testing and judging, the finalists in the Get The Gloss Beauty Awards 2025 are announced. Every single one has been seriously scrutinised by our editors and 25 expert judges from the world of beauty and wellness, from dermatologists, to GPs, to makeup artists, leading hair stylists and nail experts.
The finalists have been whittled down from many hundreds of entries. If you’re in the market for a miracle worker for your hair, a makeup bag refresh, a new skin saviour or an LED mask that’s doctor-approved, consider this your ultimate shopping guide (just in time for Christmas).
Thank you to everyone who entered and congratulations to all the finalists.
If you’re one of them, please download your free-to-use finalist’s badge here and tell the world!
Winners announced – save the date
The winners will be announced at an online ceremony at 11.30am on Wednesday 26 November 2025.
If you entered or are a beauty brand and would like to attend, please email [email protected] and we will send you the Zoom link. The event will last 45 minutes.
THE 2025 FINALISTS CATEGORIES
Best exfoliator for face
Best body exfoliator
Best oil or balm cleanser
Best gel, foam or water-based cleanser
Best milk or cream cleanser
Best toner, essence, mist, setting spray
Best face or eye mask
Best blemish product
Best pigmentation product
Best product for dry/dehydrated skin
Best product for barrier repair
Best product for ageing well
Best product for sensitive/reactive skin
Best retinoid
Best vitamin C
Best peptide product
Best hydrating serum
Best face oil
Best everyday moisturiser
Best overnight skincare product
Best SPF for face or body
Best eye cream or eye serum
Best product for lips
Best organic, natural or sustainable product
Best scalp product
Best shampoo or hair cleanser
Best conditioner or hair mask
Best bond builder or hair repair treatment
Best hair product for curly or textured hair
Best styling product
