Alongside being er, Diet Coke's new creative director, last week the supermodel announced the launch of her new beauty and wellness brand Cosmoss.
She teased the launch via a string of spiritual posts on its new Instagram page (@cosmoss), one of which features her looking fabulous, wading into a lake completely starkers.
You could call it Kate's lockdown project, which gave her "the opportunity to reconnect with herself and the world around her," developing "new-found interests" like gardening, flower-pressing, and wild swimming while at her Cotswolds country pile, according to the brand. "It was this exploration of a deeper connection with nature that sparked her imagination and desire to create wellbeing products which celebrated this at its core."
Tee-total Kate is very much in touch with her spiritual side these days. “Cosmoss is self-care created for life's modern journeys, drawing on the extraordinary experience of Kate Moss,” an initial post read.
Her newly adopted healthy lifestyle takes inspo from the Turkish wellness retreat she has been visiting to detox for the past 10 years, she told British Vogue in a recent interview. Now she does yoga several times a week and hosts gong baths in the living room.
"In recent years, Kate has become increasingly aware of the positive impact that her spiritual beliefs and daily practices of yoga and meditation have given her. This personal journey of self-discovery and wellness helped her to find a greater sense of balance and solace and first inspired the idea for Cosmoss," the brand says.
Each product in the range “has been meticulously crafted with wellbeing in mind; each ritual opens a door to balance, restoration, and love." Kate has teamed up with homoeopath Victoria Young to develop the six-product range which spans teas, creams, CBD drops and aura sprays, while her hairstylist James Brown is creative consultant. A key ingredient in the face cream and cleanser is a "moss extract complex" of three wild Icelandic plants (lichen, moss and fern) which nourishes, hydrates, firms and boosts skin elasticity.
"Cosmoss is wellbeing in Kate’s world. Seen through her eyes, the heart of the brand remains true to her iconic character. It’s a synergy of her vibrant, playful soul together with a newfound effortless inner peace. A place where wellness and hedonism coexist."
As the range drops on the Cosmoss website, here's a rundown of the exact products Kate has created.
Cosmoss Dawn Tea, £20
The entire product line is inspired by Kate's daily wellness rituals, which kicks off with a "cleansing" Dawn Tea followed by meditation and yoga. The tea is inspired by her Oxfordshire garden, with a blend of healing natural ingredients like hibiscus, rosemary and nettle to "gently energise and strengthen the body."
Next up, a “grounding, up-lifting, sensual” Sacred Mist, £120, which sounds a bit like an aura spray and is described as “a unique eau de parfum blended with essential oils for the body and surroundings,” with notes of orange flower, jasmine, bergamot and cedar wood. "As the day begins, the Sacred Mist, layered with her favourite essential oils, instantly recentres and uplifts."
"I’m obsessed with washing my face," Kate told Vogue. The Face Cleanser, £95, is a mildly scented product formulated to nourish and hydrate, with rosehip oil, moss extract, CBD and bakuchiol (a natural alternative retinol), which is gentle enough not to disrupt the skin barrier.
Then there's the “rejuvenating, nourishing, moisturising” Face Cream, £105, which is enriched with said moss extract and similar ingredients to the cleanser, with added hemp oil, nettle extract, avocado oil, shea butter, niacinamide, vitamin E and burdock root extract.
Completing the lineup and rounding off her wellness routine is Golden Nectar, £105, which contains a winning formula of pro-collagen and CBD (1000mg) oil drops, rosemary extract, vitamin E, chia seed and Mythical Tears of Chios, also known as “mastic”, a plant resin found in the sap of mastic trees which is native to the Greek island of Chios, which is supposed to help regenerate skin cells, plump, smooth and detoxify the skin.
Kate told Vogue she finds CBD "really calming" and uses it to "take the edge off instead of having a glass of wine."
She'll end the day with a calming Dusk Tea, £20, some drops of Golden Nectar Oil and positive affirmations "to calm and unwind."
Intrigued? We sure are about how the products deliver. Stay tuned for our full review coming soon.