So many women don’t know how to deal with those annoying dark spots – but Fade Out, the brand that puts pigmentation first, is here to help. And we’ve got a handy discount code for you
If you have unwanted pigmentation, whether from too much sun exposure during this summer’s heatwaves, pregnancy or hormonal changes, it can feel impossible to find the right skincare to tackle it. Where do you even start?
Specialist British skincare brand Fade Out recently surveyed 2,000 UK women and found that a huge 68 per cent lack the confidence to address their pigmentation issues.*
But this is where Fade Out can very much help. With 40 years of experience, research and knowledge, they focus solely on targeting hyperpigmentation, with every range and routine dedicated to that cause. The results? Four decades of smoother, brighter complexions – and those pesky brown spots banished.
The dermatologist’s view
Don’t just take our word for it. “Hyperpigmentation is one of the most common reasons patients come to see me,” says cosmetic dermatologist Dr Amiee Vyas, founder of Doctor Amiee Facial Aesthetics & Skin. “Treating it can be complex because we need to understand the different contributing factors, as well as the impact it can have on a person’s confidence.”
This, she says, is why Fade Out’s specialism is so important. “The brand has built its reputation around understanding and addressing this specific skin concern. What makes it distinctive is that pigmentation isn’t an afterthought; it’s at the heart of everything it does.”
Looking for optimal results?
If you want maximum hyperpigmentation results, the Fade Out Advanced range is the one for you. Not only does it focus on hyperpigmentation, but it supports the skin barrier too. We’ve got an exclusive 20% off discount code, GTG20.
There are five products in the range – an exfoliating face wash, eye cream, serum, and day and night creams – creating a streamlined, effective regime. The entire routine helps reduce sunspots, post-inflammatory hyperpigmentation and hormone-related pigmentation within 28 days.
What’s more, it’s recently had a glow-up of its own – the new packaging looks even better lined up on your bathroom shelf.

How does it tackle hyperpigmentation?
Fade Out products combine gentle actives in effective and everyday formulas to suit every skin type, skin tone and life stage.

Results from daily use of the Advanced Brightening range over 28 days
These are the three key ingredients that make the difference:
Niacinamide is a skincare all-rounder. It helps limit the transfer of pigment to the surface of the skin, which means existing marks look softer and new ones are less likely to form. It also supports the skin barrier, so it’s kind to sensitive complexions.
Zinc is known for its calming properties and helps keep skin balanced. It’s a great partner to niacinamide and adds to the brand’s gentle approach, which is important when you’re treating pigmentation, as irritation can sometimes make dark marks worse.
Mulberry extract is a natural brightening ingredient that helps to slow down the production of excess melanin, the pigment behind dark patches. It gives skin a fresher, more radiant look over time.
Big results, small price tag
You might assume that skincare for pigmentation comes with a steep price –but no! The Fade Out Advanced range costs from £7, which makes it excellent value for money, especially for a brand with so many years of research and expertise behind it.
Fade Out is offering GTG readers 20% off all products. Type GTG20 at checkout
Offer T&Cs: valid until 20.04.27. Excludes sets and bundles. Not valid in conjunction with other discount codes
*Fade Out commissioned OnePoll to survey 2,000 UK women on their attitudes to skin pigmentation, 9-15 October 2026