February 2nd 2021
Apple Fitness+ is here to make you fall in love with home workouts all over again
December 16th 2020 / 0 comment
With over 200 on-demand workouts and 10 different exercise types, Apple-users are in for a real treat
With ever-changing tiers meaning there's uncertainty around accessing gym classes, Apple’s Fitness+ has arrived just at the right time. The new fitness app fuels the online workout boom, promising to make your home workouts more engaging than ever with real-time metrics and leader boards to appeal to your competitive streak, plus workouts based on your music tastes, synced with your Apple Music account. The platform has 200 on-demand workouts, covering multiple fitness genres from HIIT to yoga, dance to strength, for £9.99 per month.
Home workouts have taken off in an unprecedented way this year and 2020 has seen a steep rise in uptake of workout apps, with a 25 per cent increase in downloads of fitness apps in Europe in the first half of the year, according to customer service body MoEngage and Apptopia. It’s no surprise then that traditional gyms are losing members with people favouring home workouts over traditional gym sessions; budget gym chain The Gym Group reported losing 178,000 members during the first lockdown in March. The online and virtual fitness industry was worth more than $6billion in 2019 and is predicted to grow to $59.2billion by 2027 according to market research body Allied Market Research.
What’s unique about Apple Fitness+?
What sets Apple Fitness+ apart from its competitors such as Peloton, who have at-home spin bikes as well as strength, fitness and outdoor running classes you can do without the bike, and Fiit who offer HIIT, strength and yoga and pilates, for which you don't need any equipment; Fiit recently signed a deal with Sky to allows its subscribers to stream directly to their TV?
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1. You see your metrics in real-time
You have to be a full Apple convert to use Apple Fitness+; you need an Apple Watch, from £199, to track your movement, workout length, calories burned, heart rate etc. which allows you to see your metrics in real-time as you workout (acting as fitness tracker), though the workouts themselves can be viewed on your iPhone, iPad or Apple TV. Your metrics sync from your watch to the screen you're watching the workout on, which means you don't have to keep glancing down at your watch mid-exercise
Being Apple, it syncs up with all your other devices too including Apple Music and allows you to choose your workout based on the music you’re in the mood for.
2. You can make it competitive
As with Peloton, which allows you to see how others fared if they did the same workout as you, you can make Apple Fitness+ competitive with both strangers and people you know, by comparing your results with others who are dong the workout live via a leaderboard, similarly to Pelotons, but the main motivation comes from the trainers who are peppy bunch who it's impossible not to be inspired by.
3. It has diverse, engaging trainers
Anyone who's a Peloton user will have their favourite trainers, thanks to their coaching style, music choices and workout preferences, and Apple Fitness+ is hoping to create similar relationships between users and trainers. The platform has 21 upbeat, energetic trainers ranging from 20-year-olds to sixty-year-olds of all ethinicities and backgrounds making it a totally inclusive space. While all 21 of the trainers are of course super fit now, they don’t all have an unrelatable fitness background; in their day jobs they work as everything from nurses to maths teachers to accountants, while US strength trainer Amir is an amputee who can now squat more on one leg than he ever could on two – seriously impressive.
Three trainers hail from the UK (but have now relocated to LA) and include yoga teacher Jessica Skye of London’s Fat Buddha Yoga, Jamie Ray Hartshorne, former head trainer at London's boutique gym Another Space and Kim Ngo, a former maths teacher who whizzes through cardio workouts for Apple Fitness+.
The workouts are filmed in a studio in LA with multiple cameras so you can see the exercises from every angle and get your form just right.
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4. 10 different workout options
Apple Fitness+ has 10 different workouts including Hiit, dance, strength, yoga, core, mindful cooldown and if you have equipment at home, you can do cycling, rowing and treadmill walking and running sessions. You can of course follow the classes at the gym (live-stream or on-demand) to use their equipment if you don’t have them at home.
As with Peloton, the classes range from 10-minute yoga sessions to 45-minute cycling classes, so they’re easy to fit into your day
5. It’s cheaper than other workout apps
Once you get over the initial price of the imperative Apple Watch (from £199) Apple Fitness+ is less expensive than Peloton (£12.99 per month) and Fiit (£20 per month).
Apple Fitness+ is available now for Apple Watch users; it can be found through your Apple Fitness app when you update your watch/phone software.