17 hours ago
The UK’s number one foundation now comes in matte powder foundation form
January 30th 2019 / 0 comment
The newest member of the Estée Lauder Double Wear family hits shelves on the 18th of February. Here’s your pre-launch preview
It’s hard these days to talk about the world of foundations without acknowledging the impact of Double Wear. It’s the UK’s number one for a reason - it has a staggering 54 shades and its semi-matte budgeproof finish is ideal for the shine and oiliness-prone.
However, it’s not for everyone. It can be a bit too heavy for some (as a quick poll in the office this morning revealed), making it not the best option for everyday wear. The brand offers lighter liquid options to experiment with, but the dwindling availability of its original powder foundation (it's being discontinued) has meant that there’s been a space to fill, texture-wise, in the Double Wear family. That's where the new Stay-In-Place Matte Powder Foundation SPF10, £36, comes in.
Available in 43 shades across cool, neutral and warm undertones, it’s been formulated to provide light-to-full shine-free, water, sweat and humidity-resistant coverage. It can be worn wet or dry and can be used as a finishing powder too. It’s oil-free and comes with a sponge applicator so that you can customise your coverage (although you can also use it with a brush for a sheerer finish).
We’re currently putting it to the test now. First impression-wise, it’s impressed so far. It’s really easy to build and provides a natural-looking level of shine-proofing that looks matte but not flat. It's also fuller coverage than its powdry predecessor. We’ll keep you posted on how it fares from a longevity perspective, but so far, so good.
Estée Lauder Double Wear Stay-In-Place Matte Foundation SPF10, £36, will be available nationwide at all Estée Lauder counters and Esteelauder.co.uk from 18th February 2019.