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Hair

JVN Hair: When is Jonathan Van Ness’ haircare coming to the UK?

October 5th 2021 / 0 comment

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He's the Queer Eye hairstylist who's known for his swishy, shiny mane. Now he's launched his own haircare. Here's what you need to know

Star of Netflix makeover show Queer Eye, Jonathan Van Ness, 34, is no stranger to the beauty world. As well as working as the show’s resident grooming guru, where he helps participants feel their confident best with grooming advice, he’s also an ambassador for skincare brand Biossance and was previously an ambassador for nail care brand Essie. With such rich beauty background and such a glorious head of much-coveted hair, it’s no surprise he’s launched his own haircare brand, JVN Hair, priced from $18 in the US.

JVN Hair, which comprises ten products including shampoo, conditioner, a mask, serum, scalp oil and an air-dry cream, launched in the US at the end of August and we’re patiently waiting for it to arrive on UK shores. This week a fan commented on JVN’s Instagram “Can we get in the UK?” and JVN cryptically replied, “I would follow @jvnhair because there are always fun things happening including where we will be launching queen!!” We've heard on the grapevine that it won't be long.

Jonathan puts his weight behind clean beauty and the brand reflects this, being free from silicones and sulfates, living in infinitely recyclable packaging and championing sustainable ingredients, plus the shipping is carbon-free.

While we await the UK launch, here’s everything we know about the JVN collection so far.

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The hero ingredient is hemisqualane

JVN champions smoothing, softening ingredient squalane. Not only is it the ingredient that Jonathan's other beauty baby Biossance is famed for, its lighter version, called hemisqualane, has a leading role in JVN haircare, lending shine and smoothness to hair.

Think of hemisqualane as a clean beauty alternative to silicone. While silicone just coats the hair, hemisqualane works to build a barrier over damaged strands (in the same way squalane supports the skin barrier). Over time it penetrates the hair to repair, protect and smooth all types and textures. We’ll all have that JVN swish in no time.

Like squalane, hemisqualane is made from sugarcane.

There are four ranges in the unisex collection

The ranges including Nurture (moisturising), Undamage (strengthening), Embody (volumising), and Complete (treatment and styling). The prices range from $18 to $28 in the US and are available in Sephora, so we’re keeping our fingers crossed for a Boots launch over here.

Jonathan designed JVN Hair to be inclusive to all hair types. None of the collections are labelled for different hair types, they're all suitable for everyone.

It’s silicone-free, vegan and cruelty-free

As well as each product being packed with hemisqualane, the range is infused with hydrating ingredients such as camellia seed oil and all have what the brand calls a 'non-gendered' lemon, blackcurrant, white orchid and vanilla fragrance.

The sugarcane used to create hemisqualane is also used in the JVN packaging, which makes it compostable. The brand also uses aluminium and glass for its products rather than plastic, because these two are infinitely recyclable. Jonathan told Harpers Bazaar the brand plans to be 100 per cent plastic-free by 2025.

MORE GLOSS: Does my haircare need to be silicone-free?

4. Consumers and celebs LOVE it

The Air Dream Cream and Moisture Mask sold out in just over two weeks in the US attracting comments from both A-listers and ordinary fans. Reese Witherspoon, who works with Jonathan on Biossance as global brand ambassador, shared the range on her Instagram Stories, writing "these products are so luxurious". On JVN’s own page customers enthused, "I tried your shampoo and conditioner yesterday and OMG my hair is so healthy and shiny after one use. So excited" and "Jonathan I started using your hair serum just yesterday and I’m in love."

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Follow JVN Hair on Instagram for all the updates on when it lands in the UK

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