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Just what makes the £400 Dyson Air Wrap so special?

October 11th 2018 / Anna Hunter / 0 comment


The secret’s out and Dyson’s second hair tool innovation after the Supersonic hairdryer has finally been released. It claims to dry, curl, smooth and style hair using a previously unseen technique - here’s the lowdown

Applying hoover technology to your head doesn’t sound like it’ll make for brilliant blow dry, but then again the empire of home tech inventions Dyson is known for seemingly impossible feats of engineering (see robot vacuums and the space age-y ‘hot and cool’ fan heaters).

Dyson’s latest foray into the beauty tech industry follows the immense global success of the Supersonic hairdryer in 2016 and takes low damage yet effective heat drying and styling to a totally new level. Principally because heat isn’t the main player in the new Dyson Air Wrap styler, as we’ll explain…

It’s all hot air

Or rather, meticulously monitored and precisely temperature controlled airflow that never reaches above 150ºC. Given that your average straightener operates at 190ºC, you may be wondering exactly how the Air Wrap coaxes straight hair into beachy waves or curly hair into smoother, longer lengths without the heat ‘setting’ element…

The Coanda effect

Not a high brow literary thriller, but the name given to the air pressure generated by the Air Wrap’s digital motor. It’s the lightest motor yet in the Dyson family, with a 13 blade impeller that spins at up to 110,000rpm, creating 3.2kPa of pressure. If that sounds a bit Dr Who, or just a bit dangerous, rest assured that it essentially means that your hair is swept into the barrel of the Air Wrap (in a controlled manner) and the powerful airflow essentially styles your hair for you without extreme high temperatures, clamping, winding or tugging. It’s more jet styling than heat styling and the result is healthier hair that look professionally coiffed yet isn’t exposed to searing temperatures.

Styling options are akin to a salon

Want volume at the roots? Full Veronica Lake waves? A soft and swishy blow dry? Air Wrap at your service. There are three models to choose from to suit all hair types:

Airwrap Smooth+Control with a firm smoothing brush to style thick, coarse hair, along with 30mm and 40mm waving barrels, a pre-styling dryer, a filter cleaning brush, non-slip mat and storage case.

Airwrap Volume+Shape with a soft smoothing brush designed to add body to flat, thin hair along with a 30mm barrel, round volumising brush a pre-styling dryer, a filter cleaning brush, non-slip mat and storage case.

Airwrap Complete with, as the name implies, the complete package. It costs a hefty £449, speaking of which…

There’s a monthly payment plan

Which is just as well given that the full monty is almost half a grand. You can pay in 12 monthly instalments of £35.91, or £40.40 for the Air Wrap Complete. That’s probably the equivalent of a swanky blow dry appointment per month, so if you can master the airflow, the fact that this takes hair from sopping wet to shiny and styled to your exact specifications (you can use the attachments once it’s roughly 80 per cent dry) on a daily basis could make perfect economic sense. It’s a big ticket buy but, like your sofa or white goods, there’s a 35 day free return policy if you don’t get on with it. As soon as we get our hands on one we’ll air our views…

Dyson Air Wrap Styler, from £399, buy online

Is the Dyson Supersonic really a blow drying breakthrough?

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