After the huge success of the first Sephora UK store in Westfield, London a second store is opening later this year
Depending on how much of a beauty obsessive you are, you may have already paid numerous visits to the first Sephora UK bricks-and-mortar store in London Westfield. But if that proved too tricky for you to get to then the news that a second store is opening on Westfield Stratford City in London may prove more music to your ears. Located on the opposite side of London the new Sephora UK store is set to be as big a success as its predecessor and is due to open in November 2023.
We don't have a lot of information on what the new store will have on offer but if it's anything like the original then you might be looking out for express skin treatments as well as a Benefit Brow Bar. They may also have a Lip Bar, as in the London Westfield space, where you can find a curated edit of the best lip products and if having the latest, buzziest product is up your street then they may also copy the Social Corner where you can find the 10 most talked about products of the moment.
Sephora UK officially launched here in the UK back in October 2022 after taking over what was previously feelunique.com and, perhaps unsurprisingly, was an instant hit. Now the cult beauty retailer is seriously bedding in roots on the British high street with two stores, one in each Westfield shopping centre.
The 6000+ sq ft store in London Westfield showcases all the brands that are exclusive to Sephora UK such as the sought after brand from the Kardashian's makeup artist, Makeup by Mario, GXVE by Gwen Stefani, Patrick Starr One/Size Beauty and the brand that Nicole Kidman has invested in Vegamour as well as giving some brands their first-ever physical retail space such as makeup range Tarte, SPF brand Supergoop! and skincare from Glow Recipe.
There are 135 brands housed in the space with products spanning makeup, skin and body care, hair care, fragrance and gifting. And as well as browsing for the latest products ‘personal services’ are on offer. We are predicting exactly the same for the second store, because if it ain't broke...
Sephora UK: the Westfield London store
The first store is located in London Westfield, one of Europe's biggest shopping malls. The facade is covered in the retailer's recognisable black and white stripes. However, this isn’t actually Sephora UK’s first appearance on the high street. Those of a certain age may remember when the French beauty retailer had a dalliance on some British high streets back in the early noughties. For reasons we could never quite fathom, it never took off or gained the popularity and reach that it has in the States. However, this time after a very successful digital launch a physical store is what the already established Sephora UK customer has been asking for. “After the very successful launch of sephora.co.uk and our app last autumn, we have been inundated with questions about our plans to open stores,” says Sarah Boyd, Managing Director of Sephora UK. “As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion.”
What brands does Sephora UK have?
There are over 135 brands stocked in store however the website stocks 1,400 brands including hero brands such as Pat McGrath Labs, Fenty Beauty, Rose Inc and JVN. There's Sephora’s own brand, Sephora Collection which has skincare and makeup. And then there are the all-important exclusive brands. Then there are brands not previously shoppable in the UK such as the cult makeup brand, Makeup by Mario created by makeup artist, Mario Dedivanovic; One/Size a makeup range created by makeup artist and mega influencer, Patrick Starrr as Tarte Cosmetics, Ilia Beauty and Skinfix
Skincare to shop at Sephora UK
Why should I shop at Sephora UK?
Well, there are quite a few customer incentives and loyalty schemes. First up a premier online delivery service which costs £9.95 per year and gives you next-day delivery on every order. Sephora UK has kept the Feelunique reward programme just with a new name but still offers £5 for every £75 spent, ten per cent off two of your favourite brands and ten per cent when it’s your birthday.