January 1st 2017
East meets West: A makeup trend tutorial by Lisa Eldridge
April 25th 2016
We’ve gone crazy for Korean beauty, but how do Eastern and Western makeup trends differ? Let Lisa Eldridge demonstrate...
As a jet-setting makeup artist, global creative director of Lancôme and former creative director of Japanese brand Shiseido, it’s fair to say that Lisa Eldridge knows a thing or two about what goes down in beauty in different parts of the world. She has particular expertise when it comes to analysing the East vs West aesthetic and as such her newest makeup tutorial focuses on the beauty ideals and habits that set women in the US and Europe apart from their cousins in the Far East.
From the ‘in thing’ in eye makeup to how different societies view ageing, Lisa’s insights are not only fascinating, but she makes each look accessible and achievable, whether you’re watching from Seoul or Southhampton. Gotta love the internet.
A selection of products used for each look
Suqqu Eyebrow Brush, £22
Urban Decay Naked 2 Palette, £38.50
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