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Maya Jama's eco face masks are selling out fast
December 6th 2020 / 0 comment
Presenter Maya Jama has been teasing fans with her MIJ masks for months and now we can finally buy them. Here she talks skincare creation and shares her budget beauty buys
This has been the year of the face mask. For most of us, that means the blue surgical face coverings that have become an essential, but for presenter Maya Jama, 26, it's also signalled the launch of her beauty brand Mij Masks.
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Maya, who presented BBC1's Save Our Summer, has been teasing the launch of Mij masks (after her initials: Maya Indea Jama) on her Instagram for months now, even sharing pics of her nan wearing the eye masks (below). She even went so far as to create an Instagram filter for fans to make them look like they're wearing the masks ahead of the launch.
The wait is finally over and now they available to buy at Mijmasks.com. So far, there are two products: a pink Hydrogel Eye Patches, £13.99 for two, and a Bio-Cellulose Face Mask, £15.99 for two. Be quick if you want to get your hands on them. The face masks were completely sold out in less than 24 hours and just a few of the eye masks are still up for grabs at the time of writing. Maya has promised a restock.
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So why masks? Maya’s Instagram followers will know that she loves a sheet mask, regularly uploading selfies of her wearing them on trains, in taxis and on planes (remember those?) and it was the love of masks that led her to create her own.
“I’ve been obsessed with face masks since I was in secondary school because my mum was really into them," she says. "About two and half years ago I started wearing face masks on planes and posting pictures on my Instagram just to be silly and [my followers] started doing the same and sending pictures to me and it became an online thing ‘face masks on a plane with Maya.’
"I’d always find myself recommending face masks to people and then just thought ‘why not do my own?’. I know which ones are good for me and I’m the consumer. Instead of teaming up with another brand like I usually do, I got some skincare experts involved who know what they’re talking about and made my own
“I did my own market research and tried all the masks including the super expensive ones to work out what they all did and worked out I could combine all the super-ingredients and not have a scary price tag attached to it.”
What's in the Mij Masks range?
We've been testing them and can confirm they're well worth the wait, packed with moisturising ingredients in eco-packaging, leaving a noticeable glow in their wake.
The 'super-ingredients' Maya's jammed into her face mask include moisture-boosting hyaluronic acid and glycerin, along with glow-giving grape extract while the hydrogel eye patches include glycerin, panthenol and hyaluronic acid to plump, soothe and moisturise.
I wore the Hydrogel Patches for 15 minutes and my under-eye area certainly had a sheen about it that has been missing in recent months. Plus they didn't slip about, which is handy if you're wearing them as you move. They felt cooling to wear too, a real moment of self-care in a busy week.
The Bio-cellulose Face Mask was a pleasure to wear too.The dimensions are just right and being ultra-thin (bio-cellulose is a thousand times thinner than a human hair) it covered even the finest of lines snugly so really felt like it was getting into the creases.
Launching her own brand means Maya fully invested herself, which she calls a “100 per cent risk” but “you have to believe in your juice sometimes and I believe in the sauce that is in the masks.”
How eco are Mij Masks?
Well aware of the number of sheet masks, and their packaging, that creating landfill, Maya worked hard to make hers as sustainable as possible. The face masks are made of bio-cellulose, a compostable carbon-positive fibre, produced through the fermentation of coconut water. The foil pouches are non-recyclable (as with most sheet masks), however the face masks are free of disposable plastic inserts although the eye patches do contain them for support.
All Mij Masks boxes are made from FSC card, ethically sourced from responsibly managed forests. They're sent out in non-toxic and home compostable mailer bags from sustainable packing brand Noissue. Plus for every order placed Noissue plants trees in areas of need.
Maya Jama's skincare secrets
As someone with flawless skin and an eye for a high performing ingredients, we wondered if Maya has always had impeccable taste when it comes to beauty buys and it turns out she's very down to earth with her repeat purchases. Nothing she puts on her face costs more than £10 (her new masks work out less than a tenner for a single use).
"My earliest skincare memory is that St Ives Apricot Face Scrub, £4.19. I used to use it so hard trying to copy my mum and being like ‘ow, this can’t be what I’m supposed to be doing'," Maya shares. "I had quite bad spots in school and I’d get a fringe to cover my spotty forehead, but then the forehead spots would get worse because the fringe was covering them - a vicious circle. Nowadays I’d do a skin peel than a scrub. I normally go to see facialist Shane Cooper, he knows what he's doing with peels."
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And her favourite body products?
Her budget skincare routine
"I’m quite basic with my face wash at the moment, I'm just using Dove Soap, £3.85," Maya tells us. "I go in and out depending on if my skin is behaving and at the moment this plain soap is working for me. My morning routine is soap on the face and then follow with Nivea Face Cream, £2.73.
What she's learned from makeup artists
The main thing I’ve picked up from makeup artists is the obvious one of wash your face in the morning and evening. I used to be so lazy, and I am still sometimes. If I get home late I just fall asleep with my makeup on which is probably the worst thing you can do.
“The pros also explained to me how much hydration you lose on the plane which is why I first started wearing face masks on a place, but if I am flying I coat myself in creams beforehand.”