Cleanse and exfoliate

Best cleansing oil or balm or milk
(includes eye makeup removers)

Best gel, foam or water-based cleanser (includes eye makeup removers)

Best toner or essence or mist

Best exfoliator for face
(includes physical and liquid exfoliators)

Problem-solving skincare and hero ingredients

Open to serums, moisturisers, targeted treatments. Excludes cleansers and exfoliators. For self tan please see ‘hero categories’

Best oily skin or blemish product

Best pigmentation product

Best product for ageing well

Best product for dry/dehydrated skin

Best product for barrier repair or sensitive/reactive skin

Best niacinamide product

Best retinoid

Best vitamin C

Everyday creams and serums

Best neck and/or decolletage product

Best lip care/treatments

Best SPF product for face

Best natural/organic skin transformer

Best everyday moisturiser

Best overnight product

Best face oil

Best eye cream or serum

Hair and scalp

Best scalp product (exfoliators, serums, shampoos or conditioners targeted at a healthy scalp)

Best hair wash experience (shampoo, conditioner, cleanser).

Best hair mask or repair treatment (includes bond builders, pre-washes)

Best hair product for curly or textured hair

Best styling product or tool (e.g. electronic stylers, brushes, hair towels etc)

Body, bath and shower

Excludes tools. please see ‘best of the rest' to enter a body tool

Best SPF for body

Best moisturiser, serum, treatment or oil for body

Best for hands and feet and nails 

Best bath and shower (e.g. shower gels, soaks, scrubs)

Best hair remover – tool or cream


Best lash and/or brow product

(includes serums)

Best for cheeks (e.g bronze, blush highlighter, palettes, powders)

Best base (e.g. foundations, primers, concealers, tinted moisturisers)

Best colour product for lips

(NB for serums and lip balms majoring on skincare ingedients,  please enter Lip Care category)

Best of the rest

From eco to meno and everything in between

Best skin tool – face or body

Best innovator (any products that brings something entirely different to the market making a real difference to the way we consume beauty)

Classic hero (skin, hair, makeup or fragrance product that’s as good now as when it was launched)

Best newcomer brand or range  (new to the UK between September 2021 and September 2022). Please send hero product)

Best sunless tan for face or body

Best sustainable brand or campaign (Please send hero product)

Best waterless eco product (reinventing beauty products in solid or powder form)

Best menopause skincare face or body (includes intimate care)

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