Dija Ayodele

Skin health expert, aesthetician and founder of The Black Skin Directory

Location: London
See them for: Peels, Microneedling, LED light therapy
USP: First-class rejuvenation for black skins

About Dija Ayodele

The impact author and skin practitioner Dija Ayodele has made on the British beauty industry is truly formidable, paving the way for some serious change over her 14 years in the business.

Dija is the powerhouse behind both Black Skin Directory – an award-winning educational platform – and the acclaimed West Room Aesthetics clinic in West Kilburn.

The latter is a skin mothership for women of colour – think a warm and welcoming space where you can rest assured everything on offer has been selected specifically with darker skin tones in mind.

Pick Dija's (insanely knowledgable) brain via her in-depth skin health consultations or popular custom Reset Facial that includes a peel and extractions.

Having commenced her training in 2008, Dija Ayodele now holds several certificates in beauty therapy and aesthetics, alongside a business degree.

In 2020, she opened her own clinic – West Room Aesthetics – in West London. Her mission? To meet the needs of people of colour who so frequently feel that beauty businesses and brands aren't talking to them.

Dija is also famed for her work pioneering the Black Skin Directory – a revolutionary digital platform, set up in 2019, that connects people of colour with dermatologists, skincare professionals, events, treatments and products. It also offers a unique training course on treating skin of colour.

In 2021, Dija released her debut book – Black Skin: The Definitive Skincare Guide that features a foreword by Caroline Hirons.

She champions accessibility, availability and affordability via her roles as a trustee of the Beauty Backed Trust and Advisory Board Member to the British Beauty Council, British Association of Beauty Therapy & Cosmetology (BABTAC) and Aesthetic Medicine Journal.